The Haze
The Haze stands for inclusivity, honesty and authenticity centred around mindful living; for oneself, for others and the planet.
We are on a mission to enjoy the pleasures of self expression through fashion, while nurturing the balance of modern life and ensuring a lower footprint future.
Our pieces are designed to be worn and loved for years to come. We believe in investing in a wardrobe that honours you and the planet equally. Partnering with suppliers and makers who share the same ethos as we do and provide fair & ethical working conditions to manufacture our product responsibly.
As we work towards a more sustainable future, our endeavour to reduce our impact across all aspects of our business is an ongoing journey. Building our foundations around working with partners that ensure sustainable processes within their business, ordering low quantities to reduce redundant stock and minimising our carbon footprint in all business practices.
Feel good in knowing your beautifully unique garment is mindfully manufactured and crafted to last.
A layered meaning that speaks to both the style and devotion of the brand;
STYLE - Through colour palettes, print and styling, The Haze blends our signature undertone of 70's nostalgia with modern minimalism.
DEVOTION - Through our exploration and love of holistic practices, The Haze references a state of mind achieved through mindfulness. When the chaos inside the mind is diffused and a blissful sense of calm remains.
Meet The Founder
Born and raised on Sydney’s Northern Beaches, Chloe has always found stability through her roots and coastal surroundings.
After over a decade long tenure working in the Australian fashion industry, experiencing the challenges of a pressure-driven corporate world, Chloe found herself completely burnt out. Through travel, reflection and time spent by the water, it was the self care she needed to realign.
Reinvigorated with a new sense of self, Chloe felt inspired to bring her own label to life. Building a brand to share the positive impact of slow, mindful living and how that embodies everything from style to holistic practices.
