Our mission is to redefine style as an extension of self care, while simultaneously empowering women to embrace slow and mindful living with minimal impact on the planet.
RESPONSIBLE PRACTICE
At the heart of our ethos, we make all decisions through responsible practices. Our journey begins with our selection of fabrics, with each garment meticulously crafted from premium natural fabrics, chosen for both their quality and sustainability, not only reflecting our values but those of our customers.
We partner with a small family team of skilled makers in Bali, nurturing long-term, supportive relationships through annual visits that ensure their wellbeing and fair working conditions. We embrace the principles of slow fashion, producing limited order runs to reduce waste and ensure each piece is made with intention and care.
Thoughtful choices extend beyond the garments themselves—our packaging, trims, and materials are chosen to offer considered disposal. Through intentional collaboration, ethical craftsmanship, and mindful design, we create fashion that is timeless, beautiful, and deeply responsible—a reflection of style that honours both people and the planet.
INTERNAL IMPACT
Made responsibly, worn effortlessly.
WELLBEING
Wellbeing is our guiding principle. We craft each piece with intention, creating fashion that nurtures the wearer, celebrates self-care, and supports a slower, more mindful way of living. Our designs are effortless yet considered, allowing women to move through life with presence, confidence, and ease.
We are equally dedicated to the artisans and teams behind our collections, cultivating fair, ethical, and empowering workplaces that reflect the care embedded in every garment. Through thoughtful material choices, purposeful design, and mindful practices, each piece honors both the wearer and the world she inhabits.
This is fashion that uplifts, inspires, and sustains—a reflection of values as much as style, crafted for a life lived fully, intentionally, and beautifully.
AUTHENTICITY
Authenticity guides everything we do. We are deeply committed to slow fashion, designing pieces that reflect mindful living and conscious choices.
Our collections support women in embracing self-care, effortless style, and a slower, more intentional way of life—because looking and feeling your best should always come from a place of honesty and care.
We partner with ethical makers and choose sustainable materials with intention, ensuring that every garment reflects our values as much as it reflects your style. For us, authenticity means creating fashion that is honest, thoughtful, and aligned with the way we believe women should live: beautifully, mindfully, and with integrity.
SOCIAL IMPACT
Style with intention, care for the earth.
CREATE CHANGE
We are committed to making a positive impact through every step of our business. By aligning our actions with meaningful causes, we aim to create change that extends beyond fashion.
We proudly partner with I-Change, donating $1 from every sale to 1 of 3 charities of your choosing. Through this collaboration, we can directly contribute to initiatives that reflect our values and make a tangible difference in people’s lives.
We also work with Thread Together, donating clothing to Australians experiencing hardship who don’t have access to essential garments. By providing support where it’s needed most, we aim to empower communities and ensure everyone has the dignity of access to clothing they can feel good in.