The Haze is an Australian fashion and lifestyle brand that views style as a natural expression of self-care. We advocate for the wellbeing of women and the planet. We design with intention for ‘her’, creating space from modern demands.
Adopting the philosophy of less is more, each piece reflects our commitment to mindfulness with our minimal and effortless style. Each silhouette is thoughtfully crafted to move with you - calm, considered, and endlessly wearable.
Crafted from premium natural fabrics and made in partnership with ethical makers, our collections honour longevity over trends. We believe in the beauty of restraint, the value of quality, and the importance of conscious creation.
Grounded in the principals of slow living, self-care, and conscious choice, we honour ethical craftsmanship and sustainability in every step we take.
At our core, we stand for empowerment, authenticity, and the importance of creating space—for reflection, self-expression, and meaningful moments.
We believe style is more than what we wear; it’s a language of presence, confidence, and care. Guided by a commitment to thoughtful design and intentional living, our mission is to cultivate stillness through style and ritual.
This is fashion attuned to modern life—designs to be lived in, loved, and worn with purpose. As we continue to evolve, we remain anchored in our original vision: to create with care, and to inspire a deeper connection between what we wear and how we live.
The Haze is where thoughtful design becomes a daily ritual.
“I started The Haze in 2023 with a simple intention: to create a brand that feels like a reflection of both style and soul. For as long as I can remember, I’ve been drawn to the way clothing can shift how we feel — how it can bring a sense of calm, confidence, or even a little ritual into the everyday.”
- CHLOE GRAY
